187 years ago today, Levi Strauss–the creator and popularizer of that we now call jeans–was born in Germany. Trying his luck in the American West, he struck it big with one particular product: jeans with metal rivets, so that the pockets wouldn’t fall off when working in gold mines or other pant-damaging places. He died a multi-millionaire, but I doubt he could’ve ever guessed that hundreds of millions of pairs of jeans would be sold in the world today.
What was then a practical invention for gruff working class men is now worn in every corner of the world. Have a look at the timeline below and see how jeans changed with the world around them.
When was the first time you were able to wear your jeans to work? Tell us how fashion has changed in your lifetime.