Mike Richards was media director for ad agency the Moorgate Group, which specialized in financial services, when the Independent launched in 1986. He describes The Indy’s main rivals and reveals a strategy for driving down advertising rates, saying that if the price was low enough he and his colleagues would be awarded a bottle of champagne.
Storyteller: Mike Richards
Date of Story: 7 October, 1986
Location of Story: Moorgate, London, UK
Location: Moorgate, London, UK
Date: 15 April, 2016