We’d get champagne for negotiating cheap ads

Mike Richards was media director for ad agency the Moorgate Group, which specialized in financial services, when the Independent launched in 1986. He describes The Indy’s main rivals and reveals a strategy for driving down advertising rates, saying that if the price was low enough he and his colleagues would be awarded a bottle of champagne.

Storyteller: Mike Richards

Date of Story: 7 October, 1986
Location of Story: Moorgate, London, UK
Location: Moorgate, London, UK
Date: 15 April, 2016