Journos didn’t understand the power of price

Terry Kirby discusses two factors that led to a decline from The Independent’s peak circulation of around 440,000: The Guardian became more trendy, moving away from its focus on a more northern, public sector audience, and The Times’ decision to cut their price.

Storyteller: Terry Kirby

Date of Story: Late 1980s-early 1990s
Location of Story: London, UK
Location: London, UK
Date: 22 March, 2016