advertising agency

The closing culture in display advertising

 
Charlotte Hollingshead talks about her move into display advertising at The Independent where she joined a loyal team that prided itself upon their ‘closing culture’.

Storyteller: Charlotte Hollingshead

Date of Story: 1990
Location of Story: 40 City Road, London
Location: Sidmouth, UK
Date: 21 April, 2016

Advertising can’t be as much fun as it was

 
Simon Jones talks about how the advertising industry has changed from his time starting out in the mid-1970s until today. One of the biggest turning points came around 1997, when The Times and many other newspapers went online.

Storyteller: Simon Jones

Date of Story: 1997
Location of Story: London, UK
Location: Sydney, Australia
Date: 7 April, 2016

The October 1987 Crash hit Indy revenues hard

 
Simon Jones explains how the October 1987 crash was a shock to The Independent’s revenues, and how the paper pivoted to bring in new sources of income.

Storyteller: Simon Jones

Date of Story: 19 October, 1987
Location of Story: City Road, London, UK
Location: Sydney, Australia
Date: 7 April, 2016

Why editorial and advertising mingled

 
Simon Jones describes how The Independent was different from other papers in that advertising and editorial sections interacted much more with each other, largely because of town hall meetings that were established from the very beginning (although they stopped a year after launch).

Storyteller: Simon Jones

Date of Story: September, 1986
Location of Story: City Road, London, UK
Location: Sydney, Australia
Date: 7 April, 2016