We couldn’t break into classified ads

 
Simon Jones talks about The Independent’s success with Yuppies, intentional or not, and how the paper struggled to break into classified ads because of the power of more established newspapers, despite devoting considerable resources to do so.

Storyteller: Simon Jones

Date of Story: 1986
Location of Story: City Road, London, UK
Location: Sydney, Australia
Date: 7 April, 2016