Changing financial world spelled trouble for Indy ads

 
Mike Richards, who worked at an advertising agency that bought ad space from The Independent, talks about how the 1987 crash impacted budgets for financial clients, depriving the paper of a key source of revenue. He goes on to talk about how changes in the financial world made advertising in The Independent, which catered to a younger audience, less and less relevant.

Storyteller: Mike Richards

Date of Story: 19 October, 1987
Location of Story: London, UK
Location: Moorgate, London, UK
Date: 15 April, 2016